Project Overview :
Simile is a platform of AI powered plugins for Shopify and is comprised of 4 touch points for eCommerce personalization. Built using advanced neural networking technology, the platform is able to quickly add dynamic functionality to eCommerce stores in minutes. The Platforms modules are Similar Product Suggestions, Smart Bundles, Smart Search & Personalization.
I'm Proud Of :
I am most proud of developing a friendly and approachable brand that saw sustained merchant growth as a result of successful performance marketing and growth hack tactics.
I Learned:
Keep it simple.
There was an early debate whether to combine all of our apps into one but by keeping each touchpoint separate, we were able to keep the end user experience as simple as possible. For our merchants, being able to ‘implement AI with one click’ was a clear breakthrough in brand loyalty.
